Privacy and Cookie Policy

We use cookies to personalize content and to provide you with an improved user experience. By using this website or application you consent to the deployment of cookies. You can control and manage cookies using your browser (see below). Please note that removing or blocking cookies can impact your user experience and some functionality may no longer be available.

Using your browser to control cookies
Most browsers allow you to view, manage, delete and block cookies for a website. Be aware that if you delete all cookies then any preferences you have set will be lost, including the ability to opt-out from cookies as this function itself requires placement of an opt out cookie on your device. Guidance on how to control cookies for common browsers is linked below.

Google Chrome
Mozilla Firefox
MacOS Safari
Microsoft Internet Explorer
For information on additional browsers and device types please see http://www.aboutcookies.org or http://www.cookiecentral.com/faq.

Managing Analytics cookies
You can opt-out of having your anonymised browsing history within our websites or applications recorded by analytics cookies. We use the following service providers and you can learn more about their privacy policies and how to opt-out of their analytics cookies by clicking on following link Google Analytics: http://www.google.com/analytics/learn/privacy.html

Types of cookies
‘Session’ cookies remain in your browser during your browser session only, ie until you leave the website.
‘Persistent’ cookies remain in your browser after the session (unless deleted by you).
‘Performance’ cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous. Performance cookies are used to improve how a website works.
‘Functionality’ cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.
Use of cookies by PwC’s Strategy&
The following table explains the way in which we use cookies on this website.

CookieTypeDurationDescription
Cloudflare cookiethird party5 yearsThe __cfduid cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. For example, if the visitor is in a coffee shop where there are a bunch of infected machines, but the specific visitor's machine is trusted (e.g. because they've completed a challenge within your Challenge Passage period), the cookie allows us to identify that client and not challenge them again. It does not correspond to any user ID in your web application, and does not store any personally identifiable information. This cookie is strictly necessary for Cloudflare's security features and cannot be turned off. Link: https://support.cloudflare.com/hc/en-us/articles/200170156-What-does-the-Cloudflare-cfduid-cookie-do- Can I disable Cloudflare cookies? You cannot disable cookies on resources served through Cloudflare. While some speed recommendations will suggest eliminating cookies for static resources, the performance implications are extremely minimal. Our cookies are also required so security features work properly. Link: https://support.cloudflare.com/hc/en-us/articles/200169506-Can-I-disable-Cloudflare-cookies-
Google Analytics cookiespersistent2 years from set/ update.This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategyand.pwc.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategyand.pwc.com and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure. We use Google Analytics, a popular web analytics service provided by Google, Inc. Google Analytics uses cookies to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. We also use the Demographic and Interest Reporting that forms part of Google Analytics’ Advertising Features on our site. We do not display advertising to visitors to our site but we do use these reports to better understand and serve visitors to our website.